INSIDE THE
DUGOUT.
Real conversations with the people who keep grassroots sport alive. Sponsorship, survival, committee chaos and everything in between — recorded inside an actual AirDugOut.
The Format
Three things make this different from every other sports podcast.
Real Conversations
No scripts, no PR-filtered answers. Just honest, uncut conversations with the people who actually run clubs, chase sponsors, and deal with the day-to-day reality of grassroots sport.
Sponsorship & Survival
Every episode digs into how clubs actually get funded — from approaching local businesses for the first time to retaining sponsors year after year. Practical advice from people who've done it.
Recorded in the Shelter
Each episode is literally filmed inside an AirDugOut. The dugout becomes the studio — intimate, authentic, and a reminder that great things happen on the sideline.
On The Agenda
Topics we're planning to cover in the first series. Got a suggestion? Let us know.
Landing Your First Local Sponsor
Where to start, what to offer, and how to approach businesses without feeling awkward.
Committee Burnout & Volunteer Retention
The unspoken crisis of grassroots sport — and how some clubs are fixing it.
Kit Deals, Ground Shares & Hidden Costs
The expenses nobody warns you about when you start a sports club from scratch.
Building a Youth Pathway on a Shoestring
How clubs create genuine development pathways without academy-level budgets.
Working With Local Councils
Navigating pitch bookings, grant applications, and the bureaucratic maze.
Social Media on Zero Budget
What actually works for club promotion when you've got no marketing budget and one volunteer.
Episodes
The first series is in production. Subscribe to be notified when we go live.
The Sponsorship Gap
Guest TBA
Running a Club on Goodwill
Guest TBA
From Sunday League to Academy
Guest TBA
Don't Miss an Episode
Inside The Dugout will be available on our YouTube channel. Subscribe now so you're the first to know when Episode 01 drops.